Lynda Bell

FASHION STYLIST

Having worked in fashion styling for the last 20 years for glossy magazines and most of the UK high street brands, Lynda joined the Oliver Bonas Fashion Team in 2022 and is our in-house Fashion Stylist. She creates and styles the outfits for all the clothing photoshoots used on the OB website and in our marketing campaigns, as well as for the store window mannequins. Each month Lynda elevates the styling to keep the outfits new and exciting, and provides styling advice for inspiration articles about our latest collections.

As well as pulling together looks for OB, Lynda lectures MA fashion students at the Conde Nast College of Fashion in London. She loves playing with textures and proportions to make interesting looks, balancing out trusty favourites in her wardrobe with occasional statement buys that embrace fashion’s fun side.

Lynda enjoys OB’s optimistic, playful and unexpected designs and passion for colour and print. She’s a firm believer that clothing shouldn’t be about following trends but about making you feel good, and thinks it is important that our uplifting styles, with their distinctly feminine handwriting, appeal to women of all ages and sizes.

In my years as a personal stylist, I have seen how clothing can impact how you feel. At a basic level, the comfort of a garment can hugely affect your mood. But on a deeper level, our outfit choices are a personal expression of our identity and mindset, even if that means cosy sweats. I believe that if you feel great in what you’re wearing – not just comfortable but that it brings you joy and makes you feel confident about yourself – it's uplifting and empowering.

Lynda's styling tips: