Taylor Swift Eras Tour Outfit Ideas

Lover

Kicking off the show’s 46-song set list, the Lover era draws on pastel palettes and sequins to express its dream-pop, liberating aesthetic. As well as all things glitter, butterflies and bubble-gum pink, metallic accessories and heart-shaped jewellery are a must.

Fearless

The trick to dressing for the Fearless era? Gold, gold, and more gold. Reminiscent of Taylor's country sound and, of course, the Love Story video, go for tiered mini dresses, straw hats and tall cowboy boots.

Red

Between 22 and I Knew You Were Trouble, Red has a preppy, nostalgic look. Think nautical stripes, high-waisted shorts and slogan tees worn with heeled brogues. If in doubt, head-to-toe red does the trick.

Speak Now

Lilac, violet, amethyst or lavender - whatever your choice of purple, it is the colour that has come to define the Speak Now era. Butterfly hair clips add to the ethereal, fairytale aesthetic, and you can top off your look with sparkly accessories and pointed ankle boots to give it a rocky edge.

Reputation

Dark, moody and metallic, Taylor’s revenge era brings a powerful hit of lead-character energy to the tour, adding drama with bejewelled snakes, black leather and sequins. As always, a hit of sparkle is essential.

Folklore & Evermore

Cottage-core, fairy-core and everything in-between, Taylor’s pandemic-era albums are whimsical and rustic in aesthetic. Think flowy, prairie-style dresses in earthy tones for a flower-girl, vintage feel, worn with simple pumps or impactful boots.

1989

The era of Blank Space, Shake It Off and Wildest Dreams, 1989 is full of fun, feel-good tracks. Co-ords and colour blocking reflect the energy of the album, paired with casual sandals comfy enough to dance the night away in, and playful jewellery to capture that carefree feel.

TTPD

Taylor’s latest album, The Tortured Poets Department, lets the music do the talking. Although the set is full of theatrics and drama, the aesthetic is relatively pared back (for Taylor), with a monochrome colour palette, lace details and statement silhouettes.

Midnights

In the era of Karma and Bejewelled, go all out with glitz, gemstones and sequins. Loosely inspired by glam rock, midnight sky shades and celestial-themed accessories are key here, as well as – yep, you guessed it – more glitter and sparkle. What can we say? The girl likes to catch the light.